When British expat Beth Medley became the proud mum of twins in SG, she decided to look around for ethically produced, organic products for her babies, but found the options on the Red Dot to be “dull and uninspiring ‘eco-friendly’ basics,” she says with a sigh.
But her disappointment quickly turned into the perfect business opportunity: establishing Hunter + Boo with her sister, Sarah.
Named after Beth’s twin son and daughter, “Hunter is the adventurer who loves to explore – the arrow in our brand, whilst Boo is the observer who loves nature – the twig,” says Beth, who explains that the twins help them understand the practical needs of children’s clothing.
Hunter + Boo offers a versatile range of rompers, tops, bibs, blankets and bottoms made from 100-percent organic cotton and eco-dyes. The sisters also create their own prints, with colour palettes that draw from tropical living in SG plus Victorian and Japanese art, both of which work well with the brand’s classic grey, white and navy backgrounds. As of January 2018, Hunter + Boo will offer bigger sizes in its printed long jumpsuits, leggings and T-shirts for children up to age 5.
The ethical brand also retails handcrafted cushions, baskets and teddy bears from Sri Lanka’s Island Craft Initiative as well as the BasiK Organics and Clary Collection skincare ranges, both made from organic ingredients such as lavender oil, calendula, avocado oil, tea tree oil, shea butter and more.
The brand’s manufacturing factory partner in Sri Lanka carries the Garments Without Guilt (GWG) standard – Sri Lanka’s highest accreditation for best-practice standards. In addition, it’s earned the Global Organic Textile Standard (GOTS) and the Standard 100 – OEKO Tex 100, which are standards for the production and use of eco-friendly and safe raw materials and dyes. The factory employs only adult men and women, all of whom work in a safe, respectful environment with proper wages for their work.
“No children are employed in the manufacturing process, either directly or indirectly,” the brand states. Beth and Sarah believe that being accountable to the highest standards is how Hunter + Boo learns and improves. “Participating in regular, independent audit processes like GWG, GOTS and OEKO Tex 100 is a transparent, honest route to bring our customers stylish and ethical baby and children’s wear that has a positive impact on the world,” says Beth.
From The Finder Issue 290, January 2018
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