“I was a rebellious kid back in secondary school, but it shaped me into someone who is not afraid to be different when I grew up,” shares self-proclaimed “bad girl done good” Jaslyn Chan, who founded IUIGA three years ago.
Based on the premise that providing universally accessible goods at affordable prices doesn’t require compromising on quality, IUIGA began as an e-commerce enterprise. Jaslyn’s objective? To remove traditional retail product price markups by working with manufacturers directly, and selling the goods to consumers online.
“We tell you exactly how much it costs to make all our products – from materials to labour, tax to shipping – and only a small markup is charged,” says Jaslyn of IUIGA’s particularly transparent pricing. Now with new retail stores opening islandwide, IUIGA aims to blend offline and online retailing, so customers can view and try out the premium wares in IRL. (Tip: Comparison shop on its site and IUIGA mobile app to see if you are getting the best steal of a deal!)
Jaslyn believes that “variety is the spice of life – and Singapore embodies this is in so many aspects, from food to culture.” That explains her love of carbs, chocolate desserts and, especially, the Peranakan food dished out at Candlenut and Violet Oon’s restos. For her sartorial selects, she prefers apparel from YeoMama Batik and Onlewo.
By Sara Lyle Bow, Muneerah Bee, Melodi Ghui + Christopher Ong Ujine, The Finder Issue 300, September 2019