Growing up in Perth, Pop-Up Wine Co-Founder and Director of Marketing and E-commerce Isadora Noble had a knack for business.
She landed her first job at the age of 10: helping her dad eradicate prickly Double Gee plants off his wheat and sheep farmlands. “He offered to pay me 1 cent a Double Gee plant. I had to dig them out with a little hoe,” recalls Isadora, who moved to SG five years ago with her family of five. “My parents had to actively stop me late in the evenings and order me into bed!”
Zoom forward to her mid-20s, and Isadora started a public relations agency, which helped fuel her passion for travel and build her marketing skills. In 2013, she and husband, David, co-founded Pop Up Wine, a premium discount wine store in Singapore that promises fast delivery. It’s had 30 percent growth, year on year, claims Isadora, who is the director of marketing and e-commerce (a.k.a., the boss).
The online retailer is perhaps most known for importing special wines from Australia, New Zealand and France, dramatically below prices found elsewhere in the city. “Our favourite finds are undervalued wines,” says Isadora. But, she and her Pop Up Wine team are also “committed to the overarching objective of ‘having fun’.” If you’ve ever attended one of their many events, you know this is true!
About The Finder Expatpreneur Awards
In 2017, The Finder debuted its first-ever Expatpreneur Awards to honour foreign-born entrepreneurs running successful expat-owned businesses in or from Singapore. In 2018, 23 expats were awarded for their tremendous dedication. This 2019, a new batch of 22 Expatpreneur Awardees have been unveiled! All of them have one thing in common: Their brands help people “live well in Singapore” – The Finder’s core mission.
By Melodi Ghui, The Finder Issue 298
More on The Finder:
Don’t miss out! Like our Facebook page for event updates and more.