10 Japanese Indie Beauty Brands To Add To Your Beauty Regime NOW

15 October 2018

Sure, you’re familiar with Japanese beauty powerhouses like SK-II, Cle De Peau, Shiseido, Shu Uemura and the list goes on. But how about indie Japanese beauty brands?

Unless you’ve been living like a local in Tokyo or have made a trip to their decidedly less glamorous but equally well-stocked drugstores, we doubt so. It’s no lie that the Japanese have a heavy dedication to delivering constant quality.


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By June Chen, Luxury Insider, September 8, 2017/ First published in HerWorld Additional Reporting: Debby Kwong, February 2018

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