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Our History

OUR HISTORY AND TODAY

Started in 1993, The Finder is the longest-running publication for expatriates in Singapore. Back then, it was a free, eight-page classifieds listing created by two Australian expats who realised the need for trusted business recommendations for fellow foreigners. It grew into a four-colour magazine, which was acquired in 2012 by SPH Magazines, a subsidiary of Singapore Press Holdings.

Today, The Finder is the FREE insider’s guide for expats in Singapore – a respected resource for both readers and advertisers, thanks to its tailored content and smart solutions. Each month, up to 16,000 print issues are distributed around the island in more than 400 popular locations, including cafes, stores, salons, doctors’ offices, schools, service apartments and relocation businesses. Our free digital editions can be downloaded on the SPH Magazines app (on iTunes Store or Google Play) or via Magzter.com.

About 50,000 men and women read The Finder each month. Roughly 71 percent are expatriates, while 29 percent are Singaporeans. Nearly 80 percent of readers earn more than $10,000 a month; 47 percent earn more than $20,000 a month. The majority, 59 percent, are parents.

WHAT WE DO

The Finder helps expats “Live Well in Singapore” with regular columns on Health + Wellness, Eat + Drink, Beauty + Grooming, Helper Help, Kids Stuff, Travel, Culture, #sglifehacks and more. In addition, each issue has a themed cover and “Insider’s Guide” on a timely yet timeless topic (think stress relief, relationships, home, travel, shopping, food, career and money). The goal? Make every issue worth saving or sharing, which extends the reach for our valued partners. (See what our Editor and Publisher have to say about The Finder’s fresh approach.)

Other monthly features include: Hot ‘Hood about expat-friendly enclaves, our advice-packed Ask the Experts section as well as the popular Singapore Secrets profile. Plus, we frequently produce special sections, such as “Face of Beauty” (about anti-ageing and aesthetic treatments), “SG Relocation Report” (for expats who are making a move) and “At Home” (on home decorating and furnishings).

Even better? The Finder puts out handy guides. Each January, it publishes The Finder Directory, full of essential information and business listings for the coming year. The Finder Kids – a mini-mag just for expecting expats, new parents and families of school-aged children – comes out quarterly, in February, May, August and November. These supplements are distributed free with the main magazine and available for purchase on select newsstands.

WHAT ELSE?

We heart social media! “Like” us on The Finder and The Finder Kids Facebook pages (@thefindersingapore and @thefinderkids) or follow us on Instagram (@thefindersingapore) to stay informed and entertained about expat life in Singapore and learn about exclusive offers. While you’re at it, check out our web videos on everything from home makeovers to party catering, and sign up for The Finder’s well-curated weekly e-newsletter. We host events, too, including The Finder Kids’ inaugural Trick-or-Treat Halloween Hunt held October 2016 at Cluny Court and several-times-a-year The Finder Network events to connect with our partners.

Questions? Want to contribute or advertise? Email us thefinder@sph.com.sg.