Londoner Samantha Dorri has an impressive graphic design pedigree, which includes an honours degree from Nottingham Trent University plus stints at boutique design studios in London and top creative agencies in the Middle East and Singapore.
But, all that changed in 2013.
“Becoming a mum and having a thirst for a new challenge inspired me to launch sammyeve, a design studio that specialises in personalised, handmade art and gifts for children,” explains Samantha, who’s lived in SG for 10 years with her husband, James, and now with their two kids.
Samantha is also one of 23 winners of The Finder‘s 2018 Expatpreneur Awards.
sammyeve art is for people who are decorating their child’s room or searching for a high-quality gift to celebrate the birth of a child or any other special occasion. And Samantha, its founder and creative director, is positive: “There is no one that offers a comparable product.”
Not only are some designs unique to Singapore – like her popular Merlion print, she also customises each and every one. For example, because many of her clients give their children two names, she will individually incorporate Roman typography with that of Chinese, Arabic or other languages. “Having worked in branding in the Middle East for five years, I was used to designing in dual-language,” she says.
She’s also skilled at a range of different styles and themes to suit your child’s obsessions – think mermaids, cars and ice-creams – and can colour match to suit specific nursery decors. In addition, Samantha gift-wraps each item beautifully, and includes a hand-written note to each child – welcoming and wishing him or her a life full of great adventures.
Another product that sets sammyeve above the competition: its height charts. “One day, it occurred to me how difficult it was to track my children’s growth spurts,” she recalls. “I started looking in the market for a height chart and was not impressed.”
She did extensive research on the best way to make a height chart that would “stand the test of time with busy little fingers” and could be easily removed and transferred when moving house. Not surprisingly, the charts have been a huge success since their introduction a year ago.
“My own personal satisfaction is that I have had such loyal customers from the beginning,” she says.
More on The Finder:
Meet the Winners of The Finder Expatpreneur Awards 2018!
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