Start off on the right foot
Joanna Tan of TheShoeCo shares her top tips for buying the right pair of kicks for your kid.
Your child’s feet should be measured while he or she stands with equal weight on each foot. “Allow a finger’s space between the longest toe and the end of the shoe for growing space,” says Joanna. Have your child hold your shoulder, stand on one foot and push toe-first against the floor. There must be a finger’s space between his or her heel and the back of the shoe.
A good shoe must support your child’s foot well. Give Joanna’s tried-and-tested technique a go: Twist the shoe sideways in both hands. It shouldn’t twist easily and only bend at the ball of the foot when folded backwards. She says, “Shoes with heel counters, or built-in support cups, are the best.” Need brand recos? The ShoeCo carries European brands like Kavat, Richter and Bisgaard, which are designed to offer optimum support when walking or running.
It’s no secret: Kids outgrow their shoes at lightning speed! But buying a bigger size to economise is a no-no in Joanna’s books. “It can cause tripping, blisters and possible foot problems, as your child tries to accommodate walking in ill-fitting shoes,” she says.
In business since 2004, The ShoeCo.’s team of footwear specialists provide dependable advice to help you meet your feet’s needs.
From providing sensible shoes you can’t do without, to shoes that marry comfort and style, the team at each of its three stores deliver some of the best in footwear and customer service. Why? Because they live and breathe shoes and wouldn’t have it any other way!