James Forrester was coaching rugby and had a personal training and nutrition consultancy business when he first met now-partner Dean Ahmad.
“We felt there was a massive market in Singapore for high-level personal training, nutrition coaching and physiotherapy and rehab, so we started UFIT,” says James, who is UFIT’s CEO, and earned this year’s Business of the Year Award in the 2018 Expatpreneur Awards.
What started in 2011 as a private training studio along Amoy Street, with a small team of four, has now grown to nine UFIT locations around the island with 98 employees – and offers 80 weekly, outdoor bootcamp classes; personalised nutrition consulting; an exercise rehab, injury recovery and women’s health clinic; as well as fitness retreats; kids sports camps and much more for all age and fitness levels.
Additionally, UFIT runs a four-week, Clean & Lean nutrition challenge, which has 1,000 people signing up each year. “We‘ve just finished the 18th challenge, and it’s made huge changes in people’s understanding around nutrition, and their short-term and long-term results. We are really proud of that!” says James.
“The only way to make significant changes to your health and fitness over the long term is by combining strength training, nutrition and working on your mobility,” explains James. “Together, we offer expertise across all of them.”
But, what UFIT represents to so many of its clients is a like-minded community: Members have formed life-long friendship with their coaches, therapists and other members. “Often, one of the first things people do when they move to Singapore is to join one of our bootcamps,” he shares.
And, what keeps them coming back? No doubt, its UFIT’s top-quality coaches – it employs former Olympic Games swimmers and runners, international rugby players, Commonwealth games athletes, local national water polo athletes and global CrossFit athletes.
“People often focus on numbers and profits, but for me, my greatest pride is the quality of our team,” says James, who credits the team’s adaptability in learning from setbacks to continue to improve. “We genuinely have a lot of world-class individuals across our business, and they have delivered amazing results for their clients.”
By Hazel Vincent De Paul, The Finder Issue 292
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Meet the Winners of The Finder Expatpreneur Awards 2018!
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