When former corporate executive Cherylynne Clews observed that high-quality home fragrances were needlessly expensive in Singapore, she became convinced that she could offer the same quality at lower prices – and launched her company, To Be Calm, in 2014.
Cherylynne is also one of 23 winners of The Finder‘s 2018 Expatpreneur Awards.
These days, the popular brand’s luxe, clean-burning candles are made from pure soy, lead-free and use all-natural cotton wicks. They’re available in mini tins, medium- or large-sized glasses, or ceramic tea caddies. In addition, To Be Calm retails essential oils, diffusers, skincare, corporate gifts and more – all of which range in price from $18 to $250.
“I don’t think starting your own business is something you can do with just one toe in the water,” muses Cherylynne, who feels the decision must be embraced in its entirety. Still, she is confident that she has found her calling, and plans to extend the brand further with candle-making classes and other meaningful business partnerships.
“We work with local Singaporean artists to develop packaging designs that are attractive and appealing for gift giving, while representing the unique beauty and culture of Singapore,” she shares. One example: the Singapore Journey candle – a mix of frangipani and ginger fragrance. It works with the packaging artwork to tell a story a story about SG and the abundance of beautiful frangipani trees.
“It’s fair to say, if life hadn’t taken me in a corporate direction, I would have explored this vocation a lot earlier, as fragrance is my passion,” she says.
To Be Calm
Tel: 9139 1784 or 9654 7650
By Hazel Vincent De Paul, The Finder Issue 292
More on The Finder:
Meet the Winners of The Finder Expatpreneur Awards 2018!
Expatpreneur Awards 2017: 6 Of Our Favourite Kids And Family Services By Expats And Locals In Singapore
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