“I believe that food is to be enjoyed – an experience that is best when products have been created with an eye on the impact it may have on the wider world,” explains Sasha, who moved to Singapore a decade ago from London.
Back then, she recalls, finding meat in SG that wasn’t full of antibiotics and hormones was a challenge.
Rather than simply complain, she contacted some farmers in Australia and placed “tiny orders” for her family and friends. This small, yet decisive move ultimately led her to open an online grocery store, The Barbie Girls, which she renamed as Sasha’s Fine Foods in 2017. “My first product was lamb from New Zealand, which continues to be a bestseller,” she says. “We are in our seventh year, and thankfully, demand has never been stronger.”
A trained lawyer and mum of three, Sasha appreciates how far her business has come – and the fact that she’s no longer the sole person receiving, packing and delivering orders! But, she notes, “Chatting with customers when I delivered was the highlight of my work, as I could see how I was helping people live well.”
Click here to read more about Sasha’s Fine Foods.
About The Finder Expatpreneur Awards
In 2017, The Finder debuted its first-ever Expatpreneur Awards to honour foreign-born entrepreneurs running successful expat-owned businesses in or from Singapore. This 2018, a new batch of 23 Expatpreneur Awardees have been unveiled! All of them have one thing in common: Their brands help people “live well in Singapore” – The Finder’s core mission. (Find out more about the Expatpreneur Awards judge who coined the term “expat-preneur” in 2015 while you’re here!)
By Sushmita Mohapatra and Savitha Venugopal, The Finder Issue 292
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