Eight years ago, when Sasha Conlan was spurred to set up an e-grocery store, her biggest goal was to provide clean, ethically sourced meats for easy-ordering online in SG.
Her biggest challenge? “Finding the right partners to work with that shared my passion for clean, ethical produce that was produced in harmony with nature and with nothing nasty added,” says Sasha. It also took her a while to educate her overseas suppliers on the permits, paperwork, and licences that were required to meet the Agri-Food & Veterinary Authority of Singapore’s (AVA) strict regulations.
Sasha is also one of 23 winners of The Finder‘s 2018 Expatpreneur Awards.
Although the business – one of SG’s first e-commerce grocers with home delivery – started off with a focus on BBQ meats, Sasha’s Fine Foods has evolved to include fish, pasta, fermented foods, acai packs and more.
“I’ve added beautiful chicken from Jamie Oliver’s supplier, smoked freshwater salmon from Mount Cook in New Zealand and a range of additive-free, ready-to-go meals created by our own chef – using our meats and seafood,” she says. Other must-buys: homemade bone broths, creamy Burrata cheese, juicy prawns, Parma’s finest ham and frozen fruits.
What sets her business apart from other e-grocers in SG? Sasha believes it’s a combination of her careful and personal sourcing, customer service and innovation. “Before agreeing to sell any product, I visit farms and talk to their staff, observe the animals and find out about animal feed and the entire chain of production from start to finish,” she explains.
“We are always trying to innovate with our e-commerce platform and technology,” says Sasha. “As a result, we now offer same-day delivery, so you can order until 3 p.m. and have it delivered from 5 p.m. that same day!”
Ultimately, the customer is always her company’s first priority. “Good customer service is important to me,” notes Sasha. “In addition to our polite, friendly staff, I bring my customers the best products in the world, which helps them live better lives with greater choices and plenty of information.”
By Hazel Vincent De Paul, The Finder Issue 292
More on The Finder:
Meet the Winners of The Finder Expatpreneur Awards 2018!
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