FairPrice Antique : business review & tips on how to match rustic antiques with modern décor
Helle Espersen
FairPrice Antique
315 Outram Road #01-10 Tan Boon Liat Building.Tel: 6270 2544 www.fairpriceantique.com
Business established: Eight years
Niche: Chinese furniture, accessories, antiques and reproduction pieces
When Helle Espersen realised she had an eye for choosing exotic pieces of furniture, the Dane decided to put her talent to good use and launched FairPrice Antique. Today Helle's unique FairPrice Antique selection displays colourful old and new rustic pieces, accessories with European touches and modern Chinese-style furniture. You're welcome to trial pieces in your own home, providing a rare opportunity to experience the fit before you purchase.
TF: How has FairPrice Antique evolved over the years?
HE: I initially started the business operating from my home. Business grew rapidly so we moved to larger premises on Henderson Road then, after six years trading, we relocated to Tan Boon Liat Building where we are today. It's been an extremely successful move. The current location is central within a cluster of other complementary businesses so we attract high customer traffic. Due to demand, we recently extended our trading hours to open seven days. 
HE: We constantly strive to find good quality antique pieces with an interesting edge. There's also a challenge to maintain affordability as prices in China continue to rise, especially over the past five years.
TF: Do Asian-inspired antiques, furniture and home décor represent a niche market? HE: Yes. These items are very popular. People are more creative these days and choose to mix modern furniture with special Chinese pieces giving the home more character. It's important not to overdo any one type of furniture in your home. Customers tend to move with the times when it comes to choosing between a clean finished product and rustic pieces.
When choosing Asian antiques and furniture...
- Take your time, be patient and keep looking until you find something you really like.
- Ensure the piece complements the existing furniture you have in your home.
Posted Sept 2011
