Eco friendly coffee
As part of Starbucks Shared Planet initiative, the coffee chain now purchases 100 percent of its beans through ethical sourcing practices. By giving coffee lovers the opportunity to indirectly invest in a better future for farmers and prevent deforestation, Starbucks has made a very savvy marketing move. Let's hope other chains follow suit and eco-friendly caffeine hits become the norm! www.starbucks.com/sharedplanet